Communications Benchmarks 2022 – opening new channels

Data sheds light on the continued shift to new channels and tools of communication

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“We rely more on social media,” a central bank in the Americas said of its response to Covid-19. The comment encapsulated a trend that has been in evidence for many years, but one which has accelerated since the pandemic, according to many respondents to the Communications Benchmarks 2022. “We have put great emphasis on our social media presence,” said a central bank in Europe. Another, from the Asia-Pacific region, said its Facebook page

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